Bollix Media

This phrase was coined by Mr. Bollix himself a few years back having noticed that:

1) The advent of satellite television and deregulated digital radio was thought to create artistic competition and raise the standards and give all those budding Orson Welles lots of jobs. The reality is that the complete opposite has infested us, with inane banter, shockingly dire commercials aggressive, uneducated no talent presenters trying to shock us even more in order the grab attention. Desperate for money, each of the billion platforms will take any quality of commercial representation and in most cases it is cheap in-house bedroom stuff produced by some deluded instant expert, probably an immigrant who copies whatever went before. Soon we will be able to buy a Picasso, Da Vinci or Van Gogh for $50 as the world increasingly sees no value in skills of any sort, never mind intangible art.

2) Human resources motivational crap littered with the ‘PRO NOUN VIRUS’ should never leave the back rooms of the Personnel Department, but now finds its way into every press release, television or radio commercial and billboard. ‘WE - US - OUR ‘, mentioned 10 times in each sentence, boasting either the company or the staff’s incredible merits. “Your call is important to us’; ‘We are here for you”, vomit lines bombard the entire world. It is a disease which companies, both large and small nurture, giving up endless would-be working hours to be conned and conducted by Personnel boffs who obviously read too many pyramid ‘get rich quick’ schemes or ‘Be a leader in five easy chapters’ books. Like the broadcast or print media, it is all out there to brainwash and remove all independent thought. Such use of pro-nouns portrays a distinct lack of vocabulary and chronic use of language. It also means that the voice over artist reading the script is effectively endorsing the product.  This just cannot be right!

3) Because ‘art has great value’, but the developing world with its stifled cultures give art no value, simply because it is intangible and ‘out of the box’. In what is politely termed ‘the developing world’, but we mean ‘the third world’, everything is monkey see, monkey do and suddenly they are all instant experts, because it is not physical. Racism has nothing to do with this post, but cultural intolerance has. As much as we can never change backward cultures, ‘they’ should not be able to control ‘our’ freedom of thought and creativity either, but out of some weird guilt, of denial and appeasement, or simply disinterest, the world allows these stifled, controlled sheep to completely stifle ‘us’ as well and eventually dominate, even giving them special privileges in our own societies, above and beyond anything on offer to our own. Because creative art appears as something easy to such masses, requiring no qualification, no education, so many are attracted to it as a quick buck, dead easy job. Although in total denial and some of the nicest people on earth, most of these cultures do not have the ability to think for themselves, with most doing exactly as they are told by some despotic leader or religious narcissist under the fear of death or something close. Ironically, those who make the most noise, such as the BBC and the pompous tribe of journalists crawling after them, are actually so arrogantly blind to their own condescending blatant racism. Even today, anyone not white is  termed the ‘less privileged’ or ‘ethnic minority’ by every luvvie in the media and given privileged above their own natural talent.  If you are a poor Russian or a homeless Afrikaner living on the streets of Durban, you do not count, because you are white. You may be the most talented artist in the world, but you will never be given privileged opportunity. The third world, which is not a minority at all, has dangerously encroached upon the developed world and has begun to engulf us all with their brainwashed existence and extremely dangerous religious bigotry.  These cultures or religious masses continue to breed at an alarming rate and really cannot contribute constructively to life on earth. They invent nothing, they build nothing spectacular, they protect nothing, they ‘create’ nothing as far as science or the arts are concerned and nothing is going to change anytime soon. Oh they will happily tell you that their race or society brought numbers and mathematics to the world 4,000 years ago, or they built temples or whatever, but what have they contributed in the last 2,000 years? This well suits the money mad in the developed world since it means they will always be consumers which in turn keep the third world poor.

So perhaps all advertising nowadays is aimed at the lowest common denominator under the pretext that they will understand simple explosively self indulgent sewage masqueraded as creative copy. Anyway, why feel sorry for the ‘helpless’ third world, when the status quo is a self inflicted ever downward spiral no matter how much money ‘the west’ pours in, or tries to help with endless aid and political correctness?

With Art having great value, creative art is priceless. Take Europe or the States for example; if someone shoved a Rembrandt under your nose and said: ‘You can have it for a hundred bucks’, even the most stupid yob would stand and think; ‘Ugh is this real or what?’ Present the same thing to 99% of the Muslim world for example and you will draw a blank, particularly if it happens to be a picture of women, naked or otherwise. Ask one why he or she should pay $25 for an original music cassette and you will be shunned off as a mad person. ‘Why I should pay this if one (pirate) cassette in shop is only $1, what is difference, is this cassette made of gold?’

According to the Koran; music and dancing is banned (harram) in the Islamic world and punishable by death even. The Taliban hung television sets from lampposts along with their owners. So how on earth do you expect them to write a good copy for a commercial, yet hundreds of thousands of these people are in western countries and many working in pretend advertising agencies in their own lands. If any acknowledgment of art is given it is always from a higher authority in a patronizing or condescending manner; ‘Give the boy a sweetie’ and a pedestal or better still a plot of land’ for his family. Across Africa and the Middle East there are tons of opportunity for locals, but little potential for foreigners out of a different fear, especially anything intangible or considered no skills required. It’s all fast buck media because there are no perceived standards and it is all pretense as the majority just do not get it. They even generate masses of local awards claiming international accreditation, but so much of it is corrupt. Of course, they simply recognize their own art as dictated, the colors of a tribal dress, the curves or the Arab windows and so on, but virtually none have respect or recognition of anything outside or of anything imported. A typical example would be intellectual property whereby en masse there is absolutely no understanding or comprehension as to why royalty for a musician’s work should be paid. Imagine the difficulty they have coming to terms with voice fees?

Today on the BBC for example; it is difficult to see a traditional British face represented on any of its services yet each and every journalist performs the same moves, the same structure of politically correct phrase and boringness. It is because they are taught this way in one of two exclusive colleges and if you didn’t go to either, you will find it very hard to get on a channel and if you do, even harder to stay there. Advertising agencies took on many an immigrant, all who boast deluded knowledge because they heard the radio, they read the paper in their country of origin and subliminally deduced the standard. That standard is nothing more than a direct copy of what someone did before. Hence we get masses of broadcast commercials with the same script, the same theme, two irrelevant people talking to each other, as if the world is riveted to their conversation;  the same tag line which must include the words ‘Life’ or ‘Live’ and never refer to the 3^rd party. Do we really need the 1940s tag line idea anymore?

Professional studio producer/directors call these two voice moronic renderings ‘2CTs’ (Two c**nts talking), yet these pony tailed, earring drilled, sari wearing copy cats are oblivious. Hence the ‘US’ the ‘WE’ the ‘OUR’ everywhere as if it creates some powerful ownership and credibility to the product. Any C.E.O. who allows their marketing or advertising department to represent the company with such lack of individuality, should not be C.E.O. at all.

The next time you see or hear an advertisement, for whatever product or service, with the ‘call to action’; “CALL US ON…………” Bombard the company asking to speak to ‘US’.

Perhaps the following short tale will clear up any cloudiness concerning the above: A European chap was visiting Saudi Arabia, keen to reach an understanding of Islam. He met a Mullah who was more than keen to hammer home the principles and believes. The European was confused asking the Mullah; ‘If gambling is harram (not allowed), alcohol banned, music and dancing, eating pork all fordidden, how come you allow sex? The Mullah explained the teachings of the Koran saying that all those other things are bad for you, but sex is not. So inquisitively the European asked if there was any restriction with sex.  ‘No’, explained the Mullah, almost all sex is allowed.  The European chirped up; ‘Are you saying it must be missionary style sex’?  ‘NO!’ shouted the Mullah; ‘Missionary, upside down, back to front, lady on man, no problem, all this is allowed”.  ‘Even standing up?’ Asked the European.  “Absolutely not, this is harram”. replied the Mullah.  ‘But why?’ Questioned the European. With this, the Mullah thought for a second and said ‘Too much like dancing!’